You know what advertising is. And you have a good idea of what goes into marketing. But what is "branding"? Despite what you may think, branding does NOT entail wrestling our clients to the floor and marking them with a red-hot iron. It DOES mean burning an image...
Outsourcing. Just the word has developed a negative connotation and thoughts of calling your credit card company to have a discussion about the new interest rate with someone in India who doesn't know a thing about interest rates! But does outsourcing always have t...
With "offshore" commerce and non-English speaking Americans becoming increasingly important markets for goods and services, Idea Bank is helping a number of our clients reach out to a culturally diverse audience. Spanish translations of existing advertising and mar...
