The sales representative for the local radio station calls and offers you a special package for half price airtime. Should you jump at the chance? Maybe. But first check one important thing, the daypart. The daypart is the time the spot is scheduled to run during...
The Project The client, Hornady Ammunition Manufacturing, hired us to create the 9th edition of their reloading manual. The Challenge The manual contains nearly a thousand pages. It has almost 250 sections. Each section contains, on average, three to four sub-se...
You know what advertising is. And you have a good idea of what goes into marketing. But what is "branding"? Despite what you may think, branding does NOT entail wrestling our clients to the floor and marking them with a red-hot iron. It DOES mean burning an image...
Come on everybody!I say now let's play a gameI betcha I can make a rhyme out of anybody's name… Yes, you too can play the name game when it comes to choosing a catchy domain for your organization. But it’s not all fun and games, because in the end, you want to be ...
If you hang around the Web Department at Idea Bank, you'll have plenty of opportunities to listen to geek-speak. If you're like most, you may need a translation. This article should clear up some of the details when beginning talks about your website. So here it is...
Outsourcing. Just the word has developed a negative connotation and thoughts of calling your credit card company to have a discussion about the new interest rate with someone in India who doesn't know a thing about interest rates! But does outsourcing always have t...
In the first of my CMS tips, I am going to take on an aspect of web, which many people overlook when updating their CMS site… enhancing content with images. Images can be used to trigger an emotion, emphasize an idea, support content or just enhance readability of...
Options for email can be endless, which is why the team at IdeaBank Marketing asks lots of technical questions before recommending the best website and email solution for your organization. Here are some of the options for email. ISP: If you already have email ...
With "offshore" commerce and non-English speaking Americans becoming increasingly important markets for goods and services, Idea Bank is helping a number of our clients reach out to a culturally diverse audience. Spanish translations of existing advertising and mar...
Like all forms of marketing communication, email isn't for everyone. But, most companies will find that email marketing is effective and cost efficient - both Business-to-Business (B-to-B) and Business-to-Consumer (B-to-C). Perhaps the best aspect of email marketi...
