Identifying Your Audience Using Facebook
Use Facebook to pull insights about your audience and to build the foundation of your brand messaging....
Anatomy of a Website
Understanding the parts that make a website work
I'm sure you're familiar with navigating through the web to find what you need, but if you’re like most people you probably haven’t given a thought to websites beyond that. The truth is, there’s a lot more to a website than the pages you interact with. You might b...
Fight Brand Boredom!
Why you shouldn't give your brand an extreme makeover (and what you should do instead)
Many times, I get comments like, “We need a new look,” or “I see the same photos and lookalike layouts until I’m sick of them.” Being bored with your “look”......
