Five Tips for Getting Your Press Release Published
Dealing with the media needn’t be intimidating, and doing it right can greatly increase the odds of your press release being published....
‘Making a video’ is not a marketing plan
Avoid the pitfalls of making a video that misses your audience – and your marketing objectives. A well-crafted video can increase awareness, build trust and leave a positive impression on your audience....
Forgot about direct mail? Your customers haven’t!
Direct mail marketing isn’t dead — far from it. In fact, as the ways in which we communicate have shifted, direct mail has pivoted from a traditional marketing tactic to something hip and edgy. Like vinyl records, mail is cool again....
